Find Your Calling.

Holistic Purpose Coaching

You know you're made for more, yet, maybe things feel more like:

A life or career that looks good, but feels draining or incomplete
Losing your spark and being stuck in your current role(s)
Not knowing how to move toward the life you really want

This happens when who you are doesn't match what you do, or when old stories keep you from creating new chapters. I get it... because I've been there myself. It doesn't have to be this way though! Whether you're ready to leap into something new or transition slowly, there's a way forward that honors your pace, finances, and needs. And, you are in exactly the right place to start the shift.

Meet Irina

Certified Purpose Coach

After 13 years at Google, I chose to follow my truth: Blending ancient wisdom with modern practices to help people uncover their true essence, elevate their energetics, and craft an aligned life.

I've had the honor of coaching people to find more meaning, flow, and magic, from corporate professionals, executives, and coaches to stay-at-home moms and business owners.

With a passion for teaching and background leading workshops, I also bring this work to groups, corporate teams, and audiences through panels, podcasts, and the media.

I'm certified as a Spiritual Life Coach (Dharma Coaching Institute) and trained as a Career Coach (Google) and Conscious Coach (Conscious Coaches Accelerator).

Signature Process

Reinvention within 6 Sessions

As a New Yorker, mom, and former corporate professional, my approach is practical and rooted in real life. I’ve also spent over a decade exploring the unseen through formal learning and self study. My work bridges both worlds, drawing from disciplines including: Ayurveda/Yoga, Kabbalah, Neuroscience, Mindfulness, Meditation, Breathwork, Journaling, Intuitive Guidance, Human Design, Psychology, Character Theory, and more.

You can access your purpose by aligning your actions to what lights you up. This is where ease, joy, and abundance live. Here is how we get there:

Inner Alignment

Tune Into Your Truth

Own Who You Are: Uncover your unique energy type and supportive embodiment practices
Stop Overthinking: Strengthen your intuition to stop second-guessing and start trusting yourself
Unlock Your Expansion: Let go of limiting beliefs and make space for what's meant for you

Purpose Discovery

Follow What Lights You Up

Reconnect With Your Gifts: Discover your Purpose Archetype and tap into your superpowers
Anchor Your Identity: Craft a Purpose Blueprint to claim who you are and what you're here to do
Find Direction: Uncover your Purpose Stage and how to confidently move into the next one

Inspired Action

Step into Your Purpose

Be Your Highest Self: Take aligned action based on who you're becoming (not who you've been)
No More "Shoulds": Learn how you're designed to make decisions and honor what energizes you
Make Your Vision A Reality: Turn thoughts into things through timeless manifesting practices

What Clients Say

“I worked with Irina during a time where I felt professionally stuck. I knew that I had another project in me and some ideas about what that might be, but needed help gaining clarity. In a truly thoughtful, empathetic manner, Irina asked all the right questions and helped me get in touch with my intuition, which led me to the answers. She has a way of combining her practical knowledge from her corporate experience with deep intuition and techniques, and that is her superpower. Irina is so generous with her knowledge and valuable feedback...I looked forward to every one of our sessions. My work with her was enlightening on so many levels and I am so thankful to have had the opportunity to learn from and work with her."

Dawn C, Cafe Owner