The Purpose Pivot

You’ve built a life that works on paper.
But something in you knows this isn’t it.

Perhaps you're noticing that:

What once energized you now feels draining or incomplete
You’ve become really good at being who you thought you should be
Your decisions are guided by what makes sense, even if it doesn’t feel right
You know you're made for more, but don't know what that looks like or how to get there

You didn’t get here by accident: You learned how to succeed, make smart decisions, and build something that works. And it did... until it didn’t feel like you anymore.

Meet Irina

Certified Purpose Coach

After 13 years at Google, I reached a point that many high-achievers eventually hit: What brought success no longer felt fulfilling. I know how uncomfortable that in-between space can be, and how easy it is to stay there longer than you need to. It doesn't have to be this way though!

My magic sauce is helping you find yourself, and own it. As a mom, wife, and New Yorker with a corporate background, I keep things real and practical. I also bring ancient wisdom to this work because the unseen creates your reality. I always say, you can have the best resume in the world (seen), but your vibe is what gets you hired (unseen).

I've had the honor of working with ambitious and nurturing humans, including professionals, executives, entrepreneurs, and parents. In addition to 1:1 coaching, I also bring my teaching and facilitation background to groups via workshops, panels, and media.

Training & Certifications:

Purpose & Spiritual Life Coach (Dharma Coaching Institute)

Career Coach (Google)

Conscious Coach (Conscious Coaches Accelerator).

Signature Process

Reinvention Starts Now

Purpose and authenticity are deeply intertwined. Want to live your purpose? Find yourself first.
My approach draws from years of multidisciplinary study, including Yoga and Vedic Philosophy, Kabbalah, Psychology, Meditation, Mindfulness, Somatic Awareness, Neuroscience, Journaling, Human Design, and more.

Inner Alignment

Tune Into Your Truth

Own Who You Are: Reconnect with and integrate all parts of you, including the ones you like to hide
Access Your Intuition: Slow down your mind and find clarity by tapping into your deeper wisdom
Raise Your Vibe: Release old patterns that weigh you down and move into levity and flow

Purpose Discovery

Follow What Lights You Up

Uncover Your Gifts: Learn your Purpose Archetype and start aligning to your core essence
Anchor Your Purpose: Create a Purpose Blueprint to claim what you're uniquely here to do
Align Your Energy: Rebalance your masculine (doing) + feminine (being) sides to ditch burnout

Inspired Action

Shift into Your Purpose

Elevate Your Identity: Take aligned action based on who you are becoming
Move With Ease: Learn how you're designed to make decisions (no more "shoulds")
Allow Abundance: Understand the energetics of money to magnetize the right opportunities

What Clients Say

“I worked with Irina during a time where I felt professionally stuck. I knew that I had another project in me and some ideas about what that might be, but needed help gaining clarity. In a truly thoughtful, empathetic manner, Irina asked all the right questions and helped me get in touch with my intuition, which led me to the answers. She has a way of combining her practical knowledge from her corporate experience with deep intuition and techniques, and that is her superpower. Irina is so generous with her knowledge and valuable feedback...I looked forward to every one of our sessions. My work with her was enlightening on so many levels and I am so thankful to have had the opportunity to learn from and work with her."

Dawn C, Cafe Owner