The Purpose Pivot

For when life looks good on paper, but feels "meh" inside

Perhaps you're noticing that:

What once energized you now feels draining or incomplete
Extra effort isn’t bringing ease or growth
You're coasting or "quiet quitting"
You're ready for something different, perhaps a different kind of success, but aren't sure what that is or how to get there

This can happen when who you are doesn't match what you do. When old stories and roles limit what’s possible next. If you know you’re made for more, you’re in the right place to begin the shift.

Meet Irina

Certified Purpose Coach

After 13 years at Google, I reached a moment many high-achievers eventually face: What had brought success no longer felt fulfilling. Rather than force what wasn't working, I chose to follow my calling: Helping others live theirs.

I bridge timeless wisdom and modern practices in a way that is grounded and practical. My specialty is guiding people when the old way of succeeding stops working, and clarity hasn’t arrived yet. I’ve coached corporate professionals, executives, business owners, and parents navigating identity shifts to create lives that reflect who they truly are.

With a background in teaching and facilitation, I also bring this work to groups via workshops, panels, and media.

I’m certified through the Dharma Coaching Institute and trained as a Career Coach (Google) and Conscious Coach (Conscious Coaches Accelerator).

Signature Process

Reinvention Starts Now

Purpose and authenticity are deeply intertwined, so our work together will reconnect you... with you, and move you onto the path that's actually yours. My approach is shaped by years of multidisciplinary study, including Yoga and Vedic Philosophy, Kabbalah, Psychology, Meditation, Mindfulness, Somatic Awareness, Neuroscience, Journaling, Human Design, and more. From weekly sessions to immersion days, your purpose becomes clearer and accessible from our first session together.

Inner Alignment

Tune Into Your Truth

Own Who You Are: Reconnect with and integrate all parts of you, including the ones you like to hide
Access Your Intuition: Slow down your mind and find clarity by tapping into your deeper wisdom
Raise Your Vibe: Release old patterns that weigh you down and move into levity and flow

Purpose Discovery

Follow What Lights You Up

Uncover Your Gifts: Learn your Purpose Archetype and start aligning to your core essence
Anchor Your Purpose: Create a Purpose Blueprint to claim what you're uniquely here to do
Align Your Energy: Rebalance your masculine (doing/giving) + feminine (being/receiving) sides to pursue your path without burning out

Inspired Action

Shift into Your Purpose

Elevate Your Identity: Take aligned action based on who you are becoming
Move With Ease: Learn how you're designed to make decisions (no more "shoulds")
Allow Abundance: Understand the energetics of money to magnetize the right opportunities

What Clients Say

“I worked with Irina during a time where I felt professionally stuck. I knew that I had another project in me and some ideas about what that might be, but needed help gaining clarity. In a truly thoughtful, empathetic manner, Irina asked all the right questions and helped me get in touch with my intuition, which led me to the answers. She has a way of combining her practical knowledge from her corporate experience with deep intuition and techniques, and that is her superpower. Irina is so generous with her knowledge and valuable feedback...I looked forward to every one of our sessions. My work with her was enlightening on so many levels and I am so thankful to have had the opportunity to learn from and work with her."

Dawn C, Cafe Owner